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Your CURATED
Skincare Ritual

The foundation of a glow that lasts.

Discover the idea behind CURATED skincare brand created by Joanna Kula of Skin Devotee Facial Studio in Philadelphia
Discover the idea behind CURATED skincare brand created by Joanna Kula of Skin Devotee Facial Studio in Philadelphia

Why We Created CURATED

After over a decade crafting personalized skincare experiences and collaborating with high-end professional brands, we’ve noticed a shift in the industry.

Many trusted brands have started cutting corners by downgrading formulas and prioritizing marketing hype over results. This has made it more challenging to find high-quality products that truly deliver and that don't cost a fortune.

In search of a solution, we set out to curate a high-performance skincare line designed to meet the real needs of our clients.

The Philosophy of CURATED

CURATED reflects our belief that healthy skin is built through consistent, daily support, rather than being broken down by aggressive treatments.

The name CURATED carries a dual meaning.

Every formula is a custom curation of top-tier actives, designed to target real concerns and elevate your skin health. It’s also a nod to what many of us are seeking: a “cure” for persistent skin issues like dullness, dehydration, sensitivity and signs of aging.

Designed to work independently or together, CURATED delivers the foundation your skin needs to stay healthy, supported and resilient... ready for anything life throws at it.

Explore CURATED by Skin Devotee skincare collection created by Joanna Kula
Explore CURATED by Skin Devotee skincare collection created by Joanna Kula

CURATED By Skin Devotee

Expert-tested. Elevated. Curated for you.

What Sets Us Apart

  • Esthetician-tested and approved
  • Free from synthetic fragrance, parabens, essential oils and fillers
  • Safe and effective for sensitive skin
  • Created for layering and simple routines
  • Designed to work across all skin types

Mix. Match. Glow.

Layer or rotate our products to unlock their full benefits. Keep it simple or keep it elevated. Either way, CURATED helps you amplify your glow with a ritual made just for you.

Mix. Match. Glow.

Layer or rotate our products to unlock their full benefits. Keep it simple or keep it elevated. Either way, CURATED helps you amplify your glow with a ritual made just for you.

Results You Can See,
Skincare You Can Fall In Love With.

Our products aren’t just shelf fillers. They’re skin changers.

Every formula is backed by hands-on experience in the treatment room and shaped by the real needs of our clients. Curated is our vision of what high-performing skincare should be.

Intelligent formulations. Effective ingredients.
Results you can see and feel.

Made with love, always. ❤︎