"At Skin Devotee, we want to embrace imperfection and give you healthy, radiant skin instead."
- Joanna Kula, Esthetician & Founder
When it comes to skincare, our philosophy is simple. We want effective evidence-based solutions, luxurious formulas and meaningful conversations without the filters, marketing gimmicks or trends. We want progress over perfection and well-aging over anti-aging.
Skin Devotee is all about helping you feel confident in your skin. What started as a casual blog and an outlet for self expression evolved into a passion project and life mission for founder Joanna Kula. Expanding on this concept, Skin Devotee was launched in 2021 as a brick-and-mortar business with a private facial studio in Philadelphia, a curated online boutique and the goal of giving you, your best skin ever.
We believe in a complete and customized approach to skincare that offers the expertise and guidance to help you achieve your skin goals at any age. Joanna's private studio is a welcoming and nurturing space where you can expect to receive the VIP treatment and self-care that you truly deserve. In addition, we aim to provide the most innovative and transformative treatments available, which include alternatives to invasive medical procedures and injections. We are fully invested in giving you the skin that you can be proud to live in.
Growing up in Poland, Joanna was raised around women who placed great importance on taking care of their skin and this had a profound influence on her personal beauty philosophy and approach to skincare.
After earning a degree in Biology, Joanna was set to attend medical school, but her brief stint in the healthcare industry soon gave way to a passion in skincare, as she went on to train in LA, NYC and internationally before settling on the East Coast to focus on a full-time career as a Lead Esthetician at Rescue Spa, Philadelphia.
Over the past decade Joanna worked towards becoming one of the most sought-after estheticians, amassing a loyal following that included a six-month long waiting list for her facial services. Her background in science, meticulous attention to detail and working experience alongside some of the industry’s top leaders and influencers, allowed her to really tune-in and understand what was missing in the current industry, making way for new opportunities.
In 2020, amidst the tumultuous global pandemic, Joanna took the bold step to realize her dreams of running her own practice in Philadelphia, as the founder and esthetician behind Skin Devotee Facial Studio. By masterfully combining her intimate knowledge of skin chemistry, specialized techniques and by incorporating high-tech tools to further enhance and deliver lasting results, Joanna has discovered what she calls "the perfect marriage of holistic meets modern” which she expertly applies in all of her signature services, offering her clients the most advanced, non-invasive and cutting-edge treatments available.